Oak Bluff, Manitoba – April 21, 2026 – ATP is pleased to announce a strategic expansion of its product portfolio with the distribution of the NEON™ nitrogen stabilizer line, including Neon Air, Neon Surface, Neon Soil, along with N-Yield, InnoSolve 40-5, and InnoSolve PKMe. This addition strengthens ATP’s commitment to delivering a complete system designed to improve nutrient efficiency and maximize return on every fertilizer dollar.
As fertilizer costs remain elevated and environmental pressures intensify, growers are increasingly focused on protecting their nitrogen investment and improving nutrient use efficiency. In Western Canada, nitrogen use efficiency is estimated at 40 – 60%, while in Eastern Canada it ranges from 50 – 70%, meaning that 30 – 60% of applied nitrogen is not utilized by the crop and remains susceptible to loss through volatilization, leaching, and denitrification.
“At ATP, we’ve always focused on helping growers deliver the genetic potential of the crop,” Jarrett Chambers CEO at ATP. “The addition of the NEON platform allows us to extend that commitment even further, by helping growers protect nitrogen upfront, and then enhance how the plant uses that nitrogen throughout the season.”
Protecting the Nitrogen You Already Paid For
The NEON nitrogen stabilizer line provides targeted solutions designed to reduce nitrogen loss across a range of field conditions:
- Neon Air – optimized for volatilization protection with broadcast applications
- Neon Surface – balanced protection for broadcast and shallow band applications
- Neon Soil – designed for band applications to protect against leaching and denitrification
Together with N-Yield, InnoSolve 40-5, InnoSolve PKMe, this portfolio provides growers and retailers with practical tools to improve nutrient availability, reduce loss pathways, and enhance overall fertilizer efficiency.
“Innovar Ag is pleased to have partnered with ATP in Canada to continue to provide unlimited supply of our Enhanced Efficiency Technologies. The PenXCel Technology has a strong following in Canada, and we are confident ATP will be able to service the customers in an excellent fashion as we transition from previous distribution.” Andrew Semple, CEO Innovar.
A Complete Nutrient Efficiency System
The addition of NEON aligns seamlessly with ATP’s broader portfolio of plant nutrition, biostimulants, and analytics.
- NEON Stabilizers – Protect nitrogen from loss and improve Nitrogen use efficiency
- NutriScan Technology – Measure real-time nutrient availability
- ATP Seed, Soil, Foliar & Biostimulants (MicroStart, Micro-Che, Convey PreCede and ReLeaf) – Enhance plant uptake and utilization, and fertilizer use efficiency.
This integrated approach ensures fertilizer is not only protected in the soil but effectively converted into plant growth and yield.
A Growing Market Driven by Efficiency and Sustainability
The nitrogen stabilizer and enhanced efficiency fertilizer segment continues to gain momentum as growers rethink fertility strategies.
- The global nitrogen stabilizer market is projected to grow at 7.5% annually, driven by rising fertilizer costs and demand for improved efficiency.
- Enhanced efficiency fertilizers are already being adopted across Canadian acres, with up to 20–27% of nitrogen applications in some crops utilizing these technologies.
- Research and on-farm trials continue to show these products can maintain yields while reducing environmental impact, including significant reductions in nitrogen losses and greenhouse gas emissions.
“This category is evolving quickly,” added Chambers. “Growers are no longer just asking how much nitrogen to apply, they’re asking how to protect it, manage it, and make it more effective. That’s exactly where this portfolio fits.”
Supporting Retailers and Growers with Practical Solutions
With strong agronomic backing and flexible application across multiple nitrogen programs, the NEON line provides retailers with a scalable, easy-to-integrate solution that complements existing fertilizer programs while opening the door to broader nutrient efficiency conversations.
About ATP Nutrition
ATP is a science-based agtech company, committed to the development and commercialization of high-performance plant nutrient, biostimulant and analytical tools for broad acre crops. ATP’s technical platforms promise to deliver the next wave of soil and plant health solutions to further drive the genetic potential of the crop to growers across Canada and the United States. Partnering with leading distributors and retailers, ATP offers easy access to the products along with a technical team to provide a wide range of agronomic advice. ATP’s head office, research and production facility are in Oak Bluff, Manitoba, Canada. For company information, visit: atpag.com
For more information about Neon nitrogen stabilizers or any other ATP products, please contact your local ATP rep at atpag.com/find a rep.
Media Contact:
Carolin Chambers
Director Strategic Marketing
ATP
[email protected]
204.451.5700